Live Video Tutorials

Don't Become a Victim of "Wire Fraud"!

Beware of claims that sound too good to be true. Beware of pseudo-scientific language. Beware of any company, reviewer, or salesperson that describes the "sound" of an audio cable.

If the "sound" of a cable is described in words such as richness, detail, width, or texture, hang onto your wallet. Beware of any promise that a cable will provide a quick fix for your sound system.

While every cable has some measurable impact on the electrical signal flowing through it, this impact is normally well below the threshold of audibility. Of all of the components in an audio chain, cables contribute the smallest errors.

If you want to invest in great sound, cables will yield a very poor ROI.

In this video we will compare the magnitude of the errors contributed by the cables to those of the electronics, the loudspeakers, the listening room, and the music delivery medium. We will show that wires are orders of magnitude less important than these other system components.

Adopt a Sound Investment Strategy

Benchmark's lead engineer, John Siau, presents an "Audio Investment Strategy" that prioritizes investing in the components that yield the highest returns. Cables are at the very bottom of his priority list. Find out why!